| Your keyword research will ultimately dictate how | | | | want.Search Overture's tool for "fly fishing reel". |
| (and if) visitors find your site.Your job in this stage | | | | Here are the top 3 results that I get:fly fishing |
| of the site building process is to find out the | | | | reel 5179 |
| exact phrases that people type into the search | | | | fly fishing rods and reel 377 |
| engines, when they are looking for information or | | | | saltwater fly fishing reel 126Overture data is |
| products relating to your niche.Example. Your | | | | measured over the previous month. To get |
| website is about fly fishing. On it, you promote | | | | comparable data at Wordtracker, I found out |
| fishing tackle, rods, reels etc etc. If I was a fly | | | | how many times Wordtracker estimates the |
| fisherman looking to buy a reel, what am I going | | | | phrase is searched for at Google in 24 hours, and |
| to type into Google to find relevant sites where I | | | | multiplied by 30.Here is what Wordtracker returns |
| might buy a reel? After all, that is what you need | | | | for those top 3 Overture phrases (Google |
| to know as the webmaster behind a fly fishing | | | | searches per month):fly fishing reels 390 |
| site.I might type in any of the following:fly fishing | | | | fly fishing rods and reels 60 |
| reel | | | | saltwater fly fishing reels 120For the phrase "fly |
| buy fly fishing reel | | | | fishing reel", Overture says it was searched for |
| fly fishing reel reviewand so on.However, just | | | | 5179 times in January, whereas Wordtracker puts |
| because you think of a phrase related to this | | | | that figure closer to 390.For the phrase "fly fishing |
| niche, does not mean that anyone is actually | | | | rods and reels", Overture says 377, Wordtracker |
| searching for that phrase. That is where keyword | | | | says 60.For the phrase "seawater fly fishing |
| research tools come in. Not only will your research | | | | reels", Overture says 126, Wordtracker says |
| highlight phrases that are actually being searched | | | | 120.Go on, try it yourselfNot convinced? What I |
| for, it will also find a lot more phrases than you | | | | suggest you do, is try this experiment with |
| could realistically come up with yourself, and in a | | | | several different phrases.e.g. My old search on |
| fraction of the time.How many "fly fishing reel" | | | | Overture for "pheromone" suggests that the |
| related phrases can you think of? 5? 10 at a | | | | phrase pheromone was searched for 54,905 |
| push?Well, I just checked at Wordtracker, and in | | | | times last month.Wordtracker estimates that at |
| seconds, it returned 68 phrases that people are | | | | Google pheromone was searched for 5940 times |
| actually looking for. This is pure gold!Wordtracker | | | | in a month.Which do I rely on? Wordtracker of |
| also provides me with essential data, like how | | | | course.While the two measurements cannot really |
| many people are looking for each phrase, and | | | | be directly compared (as they provide search |
| how many competing web pages there are for | | | | information based on different engines), I have |
| each term.I have 100% faith in the data returned | | | | found that the number reported by Wordtracker |
| from Wordtracker based on the results I have | | | | do correlate very well with the traffic I receive |
| seen from various keywords I have targeted | | | | when I get a #1 in Google.So where does this |
| over the years. I cannot say the same for other | | | | leave all the keyword tools that are available?Here |
| keyword tools which use Overture's Suggestion | | | | is some advice on Choosing a Keyword Research |
| tool for "demand" data, so before going with a | | | | Tool.If you find a keyword tool that looks |
| free keyword research tool, read the following | | | | promising, ask yourself:1. Does this tool also |
| true story:."A couple of years ago, I carried out | | | | provide supply and demand figures for each |
| keyword research for a web page I was creating | | | | phrase?Without supply and demand, the phrases |
| about pheromones. I was going to send my | | | | are useless, because there is no way of choosing |
| traffic to a merchants site and get commission on | | | | the highest demand, lowest competition phrases |
| any sale generated. Using the Overture tool, I | | | | from the list. Many of the phrases may have |
| found 4 or 5 terms with reportedly 47000 + | | | | hundreds of thousands of competing pages in |
| searches in recent weeks.... and that is just at | | | | Google. If you don't have these figures, how can |
| Overture.I thought, hey, great. There should be | | | | you be accurately target phrases?If supply and |
| several times this many searches originating from | | | | demand is supplied, the next question to ask is:2. |
| Google. I created a couple of pages and optimized | | | | Where does the demand data come from?You |
| them. I got #1 position on MSN, and later, #1 on | | | | can quickly check this by running a search in the |
| Google too for some of my chosen terms.When I | | | | tool, and at Overture, and comparing the |
| saw my rankings, I could see the $$$ signs in | | | | numbers. If demand figures are the same, you |
| front of my eyes. Two days later I had received | | | | know the demand was retrieved from |
| just 6 visitors to my top ranking pages. My | | | | Overture.If the data comes from Overture, would |
| millions were melting away before my eyes.I | | | | you trust it?I have not yet found a tool as good |
| checked on WordTracker and found that in the | | | | or as accurate as Wordtracker for keyword |
| last month, there has only been 41 searches for | | | | research.To read more about how you can avoid |
| my main keyword according to Wordtracker (1 | | | | being labelled as a "thin" affiliate, download your |
| or 2 searches a day)".Let's just take a quick | | | | free copy of "Creating 'Fat' Affiliate Sites". |
| example - you can try it yourself if you | | | | |