| Are you making the most of your Title Tags? | | | | the fly) |
| Let's talk about some easy ways to fine tune | | | | Maybe you are selling an e-book. The trigger |
| your pages that you think could be performing a | | | | would be "learning" (people will pay to learn |
| little better. Of all of the other choices a potential | | | | something). The e-book might be on how to |
| visitor may have to choose from, within the top | | | | breed rare tropical fish. Maybe the book is a fairly |
| search results, you want to make sure that yours | | | | quick read but details important information that |
| just a little more unique, a little more compelling | | | | you can absorb in a couple of days. This could be |
| than the next guy who may just throw their Title | | | | the benefit - (the short learning time). |
| tag together with very little thought. | | | | So your title may read like this: |
| Now for the sake of this article, we are not | | | | Breed tropical fish - Learn how to breed rare |
| suggesting this tip for the purpose of improving | | | | tropical fish for fun and profit in just 48 hours.or |
| your ranking, but rather for improving your click | | | | get a little more specific to narrow up on the |
| through ratios, regardless of the ranking (so long | | | | niche. Maybe it's about "angel fish"... |
| as you are within the top 10.) If more people are | | | | Breed angel fish - Learn to breed exotic angel fish |
| compelled to view your link than some other | | | | for fun and profit in just 48 hours. |
| competing link, then that has some significant | | | | A few other examples of keyword plus trigger |
| merit. | | | | plus benefit. |
| We know there are at least 200 ranking | | | | Piano lessons - Learn how to memorize beautiful |
| influences in Google and this article assumes that | | | | chords over this weekend. |
| you've already had some professional training and | | | | Diamond jewelry - Discover how to grade color |
| instruction in that aspect. You are aware that solid | | | | cut and clarity like a gemologist. |
| SEO skills includes working with things like on-page | | | | Okay let's play with a few other triggers ideas |
| factors, off-page factors and even artificial | | | | based on earning money: |
| intelligence (AI) these days. | | | | Start a home based business - Ideal earning |
| However, the suggestion for working with your | | | | potential while you set your own hours |
| Titles that I have for you here is not just about | | | | Internet based business - Start earning |
| rankings and visibility, but it's about improving the | | | | immediately as you work from home |
| click through ratio for your pages. | | | | Smart investments earn a second income online |
| These are just a few quick tips that you may | | | | while you sleep. |
| find helpful. To begin, let's take a good look at | | | | Or triggers ideas based on streamlining a process: |
| your Title tags and see if you can't improve them | | | | Keyword research - save hours of research time |
| a little. | | | | and instantly find top results in only minutes |
| Try this tip on some of your pages which you | | | | Pool heaters - eliminate energy waste and save |
| feel need improvement or could use a higher | | | | $100 per month heating your pool |
| percentage of visitors. | | | | Renew your mortgage - Get an Instant quote |
| Consider including 3 elements in your title. These | | | | quicker than your bank! |
| days every one knows that it can be important | | | | By getting a little creative, I'm sure you'll come up |
| to have your researched keyword phrase included | | | | with even better examples than I have |
| in your title. But then what do some people do? | | | | demonstrated here. Just remember to do proper |
| Often you'll see people stuffing their Title full of | | | | keyword research using a tool like Wordtracker. |
| keywords in hopes that they may show up for | | | | Also really give some thought to the objective of |
| those terms. "Keyword stuffing" is not competent | | | | each page. Try and identify a unique buying |
| SEO no matter who may think so and it's not | | | | trigger (the reason why people buy) for your |
| recommended. Instead, your focus is to always | | | | specific product. Also think about the benefits |
| create high quality, useful content that will please | | | | over features. |
| visitors. Your title needs to be compelling and it | | | | Use all of these elements creatively to fashion a |
| needs to read well and it should make sense to | | | | Title tag that will build curiosity, offer value, |
| the reader. | | | | educate, put forth a question or grab your |
| Try this approach: | | | | readers attention in some way. Of course the |
| Use your keyword phrase up front, followed by a | | | | most clever title won't really benefit you unless |
| clicking trigger, followed by a genuine benefit that | | | | you are also creating quality content for the |
| your product offers. | | | | visitors to read once they click through to your |
| What do I mean by a "keyword?". When I talk | | | | page. We assume that our readers already |
| about your primary keyword phrase, I'm | | | | understand the value of creating useful content. |
| assuming you know how to research and target | | | | This quick tip is just a reminder that regardless of |
| the right phrase which is essential. However, If | | | | how good your Web site may be, there are |
| you are not sure how to do keyword research, | | | | always ways to improve it even further and add |
| then read this article here. If you are brand new | | | | more value for your visitors. |
| to optimization, you may want to study one on | | | | Sometimes, with a little thought, you can use |
| our online SEO courses. | | | | your keyword phrase up front, followed by a |
| What do I mean by a "Trigger?" A trigger is | | | | clicking trigger, followed by a product benefit and |
| simply an action related "reason" why someone | | | | even tie the sentence as a whole, into the |
| chooses to respond. For example there are | | | | objective of your page. For example, you may |
| certain triggers or reasons why people will buy | | | | have a product for sale, or you may have a |
| something. Among these are topics related to | | | | different objective for the page. Perhaps you are |
| health, safety, education or learning, making | | | | just asking someone to sign up for a newsletter. |
| money, saving money, improving appearance, | | | | See if you can you tie it into that Title statement. |
| losing weight, gaining status etc. | | | | Be creative. |
| If you are familiar with writing sales copy, you'll be | | | | Start by taking a look at your log files and |
| aware that there are a whole list of "reasons" | | | | checking your ranks to see which pages could use |
| why someone will buy or take action. | | | | some work. Be cautious about changing pages |
| What do I mean by a "Benefit?" This is the old | | | | that are already scoring within the top 5 results. |
| "what is in it for me" factor that's essential to all | | | | Focus more on some of the weaker scoring |
| salesletters. | | | | pages that may be ranked between say 5 and 15 |
| Of course these are all good essential elements | | | | but you can tell they could use a little more |
| for writing a sales letter. The difference here is | | | | creative thought and work on the titles. By simply |
| that I am suggesting you move these elements | | | | writing more compelling titles, combined with high |
| right up into your Title tag where you will have | | | | quality content that is of genuine value to your |
| them visible within the search results. The result | | | | visitors, you'll enjoy significant value in the |
| should be a Title that reads well and compels the | | | | increased click through ratios. |
| reader to take action and choose your link over | | | | On a final note, make absolutely sure that your |
| other competing links regardless of where you | | | | Web page has a solid "call to action." Make it clear |
| rank in the top 10 results or so. After all, working | | | | to your visitors what you would like them to do. |
| with Title Tags is very easy to do. | | | | Sometimes the smallest little edits to your pages |
| For Example: (I'm making these examples up on | | | | can make significant differences. |