| SEO (search engine optimization), sometimes | | | | keyword phrases long after your launch your |
| referred to as natural or organic search | | | | website. |
| optimization, website SEO, or just plain old SEO, is | | | | SEO copy writing. SEO copywriting means being |
| the process of ensuring that the ranking of your | | | | wise when creating your website content. Use |
| website with search engines i.e. Google, Yahoo etc | | | | Headings that invite your visitors to read the |
| puts your web site near the top of searches. | | | | article. Make sure all headings and subheadings are |
| Natural or Organic search results are "free" i.e., | | | | inviting and relevant to the paragraphs. If your |
| you do not pay for a listing in the search results | | | | site is set up properly your keywords and |
| pages for your keywords. This means you need | | | | keyword phrases will naturally form part of your |
| to do all the work. | | | | pages. |
| It can take a long time for the benefits of your | | | | On-page code optimization. Launching a web site |
| unpaid SEO to be seen. With the paid search | | | | with a site map is important to the search |
| option, your ads appear in the search engine | | | | engines. Including and optimizing the code i.e. text |
| listings quickly and only stop when you stop | | | | and the anchor text used for hyperlinks |
| paying for them. A good thing about the Paid | | | | throughout your website is vitally important. |
| Advertising options is that you can set a Daily | | | | Internal Link Building. This is ensuring that your |
| budget and when your budget is reached your | | | | web site has a natural flow. You are able to direct |
| advert is removed for that day. This will help you | | | | people from within your site to pages within your |
| to advertise within a budget. | | | | site. Ensuring that all your pages are linked in |
| The advantage of unpaid Natural or Organic SEO | | | | Content and have a natural flow. |
| techniques is that when they start working they | | | | External Link building. This is one of the most |
| have the potential to keep showing for an | | | | difficult aspects of optimising your web site. Build |
| indefinite time period. You however need to | | | | outside links coming into your site via well |
| monitor your web site and ensure that you keep | | | | constructed sites like Amazon, Wikipedia and |
| working and update it, you not only want to | | | | other sites that have been running for a long time. |
| improve your ranking but maintain your rankings. | | | | What not to do when trying to Search Engine |
| Some Natural SEO Tips | | | | Optimize |
| Keyword research Keyword research is the first | | | | Do not over optimize your web site. Put a well |
| and most important step in your process. You | | | | thought out, balanced, rich content web site |
| must select words and phrases that your | | | | together that is logical and follows a specific |
| targeted website audience might use when | | | | format. Link all your pages because they need to |
| conducting a web search. | | | | be not because you want to optimize. Direct |
| Aim to target the keywords and phrases that will | | | | people on your site to relevant exciting offers and |
| generate the most traffic that are not yet so | | | | free coupons or E Books. Include good site links |
| competitive e.g.: fish tanks may be popular and | | | | like Amazon. Write headings and content that are |
| return millions of results but salt water fish tanks | | | | rich in keyword effectiveness but more |
| is much more specific and has more of a chance | | | | importantly make sense. |
| of reaching the top of a search page if somebody | | | | Do not use Black Hat Search Engine Optimization |
| is looking for salt water fish tanks. | | | | tactics i.e. hidden keyword rich text. You do not |
| Unfortunately, many people select keywords for | | | | want to be bounce off the web by the Search |
| their websites without researching properly and | | | | Engines. So be real - set up the web site for your |
| finding out the popularity and competitiveness of | | | | visitors. |
| the keywords and keyword phrases. You need to | | | | Do not forget to Alt tag your pictures - keyword |
| do research and ensure that you find the | | | | for the relevant page. |
| keywords and keyword phrases being used by | | | | Do not forget when inserting links on your |
| your competitors as well as additional keywords | | | | website to direct traffic to view another website |
| that they may not be using and optimize those. | | | | or page - choose NEW page under your link |
| You will need to continue researching and maybe | | | | selection so that when they click on your link they |
| even making changes to your keywords and | | | | do not lose your web site. |