| It's 2007. What are you going to do to sell more | | | | email from prospective buyers. Many |
| boats this year? Everyday, dealers across the | | | | manufactures offer multiple packages and |
| country are always looking for that one thing | | | | equipment for each model in production. When |
| they can do to sell more boats. For many of | | | | pricing your new inventory price your boats with |
| these dealers the answer to their own question is | | | | the least amount of options and equipment |
| a tool they are already using. It's the Internet! | | | | possible. This more then anything will show buyers |
| It's true; dealers across the country know that in | | | | that they can actually afford a new boat. Chances |
| this day and age it's tough to be successful if you | | | | are the customer is going to want more bells and |
| don't embrace the Internet and technology. In | | | | whistles then what this boat offers to them but |
| fact most dealers today advertise their inventory | | | | you now have their contact info and you know |
| on multiple sites, some upwards of 15 different | | | | what it is they are looking for. If you don't have a |
| sites. Those advertising on multiple sites do it for | | | | boat equipped that way in stock, use a stock |
| one reason, maximum exposure. The more your | | | | photo from your manufactures website. If the |
| inventory is displayed the better chance you have | | | | boat is in stock take pictures of it. Dealers will |
| at your phone ringing and your boats selling. | | | | take 20+ pictures of every used boat in |
| Unfortunately most dealers' phone is ringing on | | | | inventory while putting their entire new inventory |
| their used boats but they are getting little or no | | | | up with a single stock photo or two maybe. |
| activity on their new boats. If you want to sell | | | | Whether the customer clicks on the boat because |
| new boats you must promote new boats. | | | | that's the boat they are looking for or because |
| One of the keys to selling more boats and | | | | the price caught their eye you have do |
| catching the eye of buyers online is price. Sounds | | | | everything you can to make that customer feel |
| simple yet many dealers don't take advantage of | | | | like they are behind the wheel of the boat. Take |
| this very important aspect of Internet advertising. | | | | pictures of your new inventory as you do your |
| If you want to sell more new boats you first | | | | used and you will see results. |
| have to show buyers how affordable a new boat | | | | The simple combination of pricing and photos will |
| can be. Time and time again I see dealers | | | | make a big difference in your response on your |
| advertising every new boat they have in stock | | | | new boat ads. While doing this does require some |
| yet not a single one has a price listed on it. Why? | | | | extra time and effort on your part or your online |
| The average consumer is not going to take the | | | | manager's part it will be well worth it for all parties |
| time to contact every dealer via phone or email | | | | involved. The Internet is the fastest and easiest |
| just to find out "how much is that boat." In fact | | | | way to put your inventory in front of buyers |
| many will skip right over the ads that don't display | | | | nationwide so before you try and find that one |
| a price on them. | | | | little thing that will help you sell more boats make |
| When pricing your new inventory there are a few | | | | sure you are using your current resources to |
| things to keep in mind. First and foremost you are | | | | their full capabilities. |
| trying to get your phone to ring or at least an | | | | |